Childhood logotypes

Friday, 16 January, 2015

Some logotypes stick with you forever. They make an forever lasting impact on you. These are mine. They got me interested in graphic design.

Childhood logotypes

Nottingham Forest Football Club

I had a neighbour that was obsessed with soccer and especially Tottenham. At one time when he got back from England he gave me a Nottingham Forest scarf. I didn’t, and still don’t know anything about soccer, Nottingham or the Premier League but I really fell in love with the logo.

Forest’s current badge was created in 1973 and designed by David Lewis, a graphic artist. A Sherwood tree emerges from wavy lines, representing the river Trent.

New York Yankees

The New York Yankees logo is, and will forever be, my favorite logo. I love the quirkiness and the irregularities in it.

These days we are so obsessed with responsive logos, vector perfection and technical ranting that nobody in the world would come up with or accept a logo like the Yankees. If someone actually would we would all go «Are you kidding me?".

The best thing is that the Yankees has versions of the logo. The left one is their print logo and the right one is their jersey logo.

It was originally designed by Tiffany & Co. as part of a silver shield-shaped Medal of Valor depicting a woman placing a laurel wreath on a policeman’s head. It also contained the by-now-familiar interlocking letters “ny.” that would then become the Yankees logo.

Houston Astros

This is the logo the Houston Astros baseball team used 19751993. To be frank it looks like utter shit. The wordmark is so inconsistent and irregular that I often laugh at it when I see it. But it has such an overwhelming amount of charm built in to it that it is impossible not to love it.

Combine it with the unorthodox «tequila sunrise"-jerseys the Astros was wearing at the time and you’ll understand why it’s brilliant.

Unfortunately I haven’t been able to find out who drew or designed it.


When I was about 9 or 10 I remember that I was in complete awe of the Finnair logo. I just couldn’t understand how someone could come up with such genius idea; an F and an airplane in the same symbol, and as a logo for an Finnish airline as well. Quadruple jackpot in my mind at that time.

The Finnair logo was created in 1968 by Kyösti Varis and used until 2000.

Depeche Mode - Music for the Masses

Depeche Mode and their visuals have always been close to my heart. This, the speaker from the Music For The Masses period, is the symbol/icon that has stuck with me the most. I used to draw it everywhere and screen print it on shirts going to their concerts.

Martyn Atkins came up with this idea of a speaker, but, to give the kind of ironic element which the title has, to put this speaker in a setting which wasn’t really to do with the masses at all. It was, in fact, the opposite. So you end up with this kind of eerie thing where you get these speakers or megaphones in the middle of a setting that doesn’t suit it at all, like a desert or whatever. Alan Wilder on the design of the iconic symbol


The logo of the hockey team in the town where I grew up. It also has that diy home drawn feel to it.

It was drawn in 1956 by Olle Rydfjäll. He was inspired by the Toronto Maple Leafs logo but instead of a maple leaf he went for a birch leaf since the birch is the symbol of the city of Umeå.