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Shorts

Smaller projects, quicker turnarounds and fewer items to produce. I balance larger projects with these to stay away from creative fatigue and designer’s block.

Mont Blanc / Furka

Client
Mont Blanc Group

Marketing and promotional material for Mont Blancs new rail line Furka. Shot on location in the Furka pass, Switzerland

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Cartier (Nansen)

Chicago-based agency Nansen asked me to collaborate with them on creating a teaser animation for French luxury goods Cartier's upcoming launch of “the Hub”.

The Hub is Cartiers’ innovation platform on which their staff and offices all over the world can share and collaborate on innovation projects. The Hub was launched at their world conference in Marrakesh, Morocco in July 2022.

Crew

AgencyNansen
Project ManagerArnold Macauley
Art Direction & animationAndreas Carlsson
Visual direction boards for the Cartier set
Visual direction for the set: matt fabrics, paper, straight angles, top down, short shadows, no surroundings
Storyboard sketches
Initial storyboard sketches
Copy and pacing added to the storyboard

Immuneed (EverWorks)

I was asked by the agency EverWorks to create a branded animation for their client Immuneed that could explain and illustrates Immuneeds unique way of doing blood analysis.

Crew

AgencyEverworks
Art DirectionAndreas Carlsson
3DDaniel Law
Immuneed brand colours
Brand colors
Early concept sketches
Early concept sketches
Storyboard draft for approval from client
Immuneed web page, how it works

Doors.live

When Swedish streaming startup Doors launched they asked me and fellow designer Mattias Oliveira to develop their brand and visuals.

It resulted in a variety of animations and graphics used in investor pitch decks, brand animations, tutorial videos, and much more.

Crew

Project ManagerMattias Oliveira
Art DirectionAndreas Carlsson
3DDaniel Law
Marcus Gustafsson
Doors launch site: a new possible
Doors launch site: simplifying
Brand and instructional animations on the launch site.
Revenue breakdown Keynote slide
Revenue breakdown Keynote slide
Audience rating Keynote slide
Total Market Value Keynote slide
Total Market Value Keynote slide
Explanatory video of the Doors service

Åre Alpine Apnea

Project
Logotype and merch.
Client
Åre Alpine Apnea.
Åre Alpine Apnea logotypes
Colours and typography

Freediving is spectacular in the north of Sweden. The environment is cold and harsh. It’s equal grit and stamina as it is relaxing and technical.

To build on that diver Martin wanted to incorporate the environment of Jämtland into a logo for Åre Alpine Apnea freediving club that he runs.

Embroidered patch
Dive bag with the logo
Cap and t-shirts

I wanted a hint of mid-west Americana incorporated into the logo and brand: patches, worn dive bags and embroidered caps.

Fins with the logo
Wetsuit with the logo
Monofin with the logo

The final logo is designed in collab with Felicia Rask, Martins daughter.

Fins
Embroidered logo
Swim cap with the logo

Sleepertoys

Project
Logotype, site and figurines.
Client
Self initiated
Sleepertoys logotype
Sleepertoys colours
Sleepertoys packaging

One evening I was watching Fastest Car on Netflix and there was Corey Caouette and his car Lunchmoney. Corey is in a wheelchair and has rebuilt a 1927 Dodge into a sleeper car and just crushes the competition with it.

I saw his stuff and thought; ”I want the brand and it’s toys to feel just like Corey and Lunchmoney.”

Icons
Moodskulls logo
3D printed figurines

A lot of the design and packaging were physically drawn or prototyped.

Hand-drawn sketches

Website built on Wordpress, Woocommerce and Paymill.

Sleepertoys site, start page
Sleepertoys site, product page

Artistry

Project
Branding
Client
Artistry Management
Artistry logotype
Artistry colours
Artistry typography

The brief said “We are a new type of artist management, we coach artists to be self sustainable. Visually we love Madison Avenue and 50’s New York lawfirms.

After reading the brief and hanging out at The Artistrys office for a few days the direction for the brand was obvious: warm colors, wood, cosyness and a friendly feel :-)

One pagers for artist education packages

Education package one-pager 1
Education package one-pager 2
Education package one-pager 3

Keynote templates was built based on the photos taken at their office

Keynote template slide
Keynote template slide
Keynote template slide
Keynote template slide
Keynote template slide
Keynote template slide
Keynote template slide

Event illustrations

Event illustration
Event illustration
Artistry logos
Artistry typography
Artistry colours

One Day

A side project

One Day

A mini documentary project about people in isolation.

Early in the Corona pandemic I got curious about what peoples days in isolation were like. In other countries, other cities, other situations that are not like mine. So I reached out to friends, their friends and their friends friends and asked.

I asked them to film a day in isolation. This turned into a short story video project called "One day. One Person, One City"