What I do
Design, film and photography for brands that need both. I take a project from the first research session to the finished identity, website or film, and cut the social versions that go with it.
Most projects start with understanding the business, then building the brand, the website or the film around that reality. I follow the «just enough research» ethos and get a prototype or a first edit in front of you as quickly as possible, so that we have something real to collaborate around.
The process is collaborative: an initial consultation and gathering references, concepts, revisions, and final delivery of every asset in the formats you will actually need.
Here is what I do.
Design
ux design
- User research
- Wireframing and prototyping
- User testing
Branding and visual design
- Logo development
- Typography systems
- Colour palettes
- Illustration and imagery
- Brand guidelines
Web
I design and build websites for smaller projects, most often in Webflow, Shopify, WordPress or Squarespace.
Design and platform evaluation
Sometimes I’m brought in as a neutral party to review the proposals, platform recommendations and technical suggestions a client has received from other agencies. I look at whether the suggested design and technical solution fits the client’s needs, organisation and resources, and the way they want to work. It’s the second opinion you want before committing to a big project or an unclear technical solution.
Film
I’m an editorial and documentary filmmaker, and I handle a film from script to final grade: direction and cinematography, interviews, sound, music, editing and colour. I bring my own gear, and travel to projects above and below the surface, in remote outdoor locations, near and far.
Interviews
Nothing drives a story forward like a voice. That’s why many of my projects rely on interviews.
There is a flow, a mood and an energy in a conversation. You follow the script, you improvise, and a passing remark can open up a whole new topic. None of it can be recreated if something goes wrong, so I prepare, prepare and prepare some more.
- Script
- A written script can’t be underestimated. I’ll help you research and write it if needed.
- Location scouting
- Location, sound and light make the final look and feel, so I always scout and test a location before the shoot.
- Rigged or run-and-gun
- Sometimes the subject sits on a controlled set, sometimes they’re on the move. Either way I mic them for prime audio and as natural a conversation as possible.
- Two cameras
- I always film interviews with two cameras, so the edit can cut between them into a tight, seamless dialogue.
Drone
Expeditions, races, cities and extreme sports. Drone footage establishes a scene, gives context, and adds contrast and dynamics to a story.
- Height restrictions
- Sweden has an altitude limit of
120 metres above ground. Depending on the location, permission can be given to fly higher. - Air traffic control
- If a location is inside a restricted or controlled zone, I handle all communication and permissions with the air traffic control in charge.
- Restrictions and permissions
- When I scout and plan drone shots I go through current and upcoming restrictions in the aip, aip sup and notam services from the Swedish aviation authorities.
- Certified
- I am a certified drone pilot.
Social media
TikTok, Snapchat, Instagram Reels and Stories. I’ve edited social content that has racked up millions of views.
| Project | Reach |
|---|---|
| Liam Kalevi | + |
| Skistar Sälen | + |
| Jessica Clarén | + |
| Alex Järvi | + |
| Restaurang Jord | + |
| Svinneriet | + |
| Almroths | + |
When I film I tend to frame the subject centred. I like the style: the subject is in total focus and the image is symmetrical. The upside is that one shoot edits easily into every platform’s format:
16:9, 4 K or1920 ×1080 - The base. YouTube, Facebook and LinkedIn.
4:5, 1080 ×1350 - My most used format. Facebook, Instagram and LinkedIn.
9:16, 1080 ×1920 - Instagram Reels, YouTube Shorts, TikTok and Snapchat.
1:1, 1080 ×1080 - Less common now, and mostly for Instagram.
Photography
Food, products, people, sports and nature, shot for the same projects as the films or on their own. See Photography.
Motion
Brand animations, launch teasers and explainers, from storyboard to final render. Some of them are among the Design shorts.
Talks and lectures
For years I have been talking about creativity, innovation, design and ux. I am also a guest lecturer at Linköping University and Södertörn University.
Get in touch
Tell me about your project: info@nofont.com or +