This is a perfect example of of not paying attention to the details. Read my post The Broken Windows Theory for background.

In the industrial town of Norrköping, Sweden, there are a lot of old brickwalled industrial buildings and factories. Parts of it actually looks like Shoredich (but with the swedish governmental building standard sprinkeld on top of it). A lot of new projects is going on and one that has opened up is “Knäppingsborg”.

It’s nice, cute and really friendly, massive amounts of time and effort has been put into the architecture and buildings to restore them in a modern but still in touch with the old days style. Small interior shops, bakerys, delis and farmer markets has opened.

But what has failes miserably is the signage and the execution of the typography. Instead of cutting the signs in metal or wood or anything they have stenciled the signs with spraypaint. What’s that all about? And they have failed to do that as well; sprayed outside the stencils, dizzy edges and mismatching fillings. Pity, cos I really like the place.

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