Chasing horses
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Chasing horses
Gotland is a quite mythical place in Sweden.
The Baltic sea and the cold winters has put a stamp on the land. Nature is rugged, harsh and scarred. Spending time here in the summer is a walk in the park. In late October and the winter, not so much. I think that is why I like it.
I arrive with the ferry Sunday afternoon. I’m instructed to drive down to Hotel Stelor that is now closed for the season but will be use as our base for the week.
When the hotel opened in
I arrive at the hotel, is empty. It’s half an hour until Karin arrives so I walk the grounds and try to capture the feeling of the hotel.
It feels like I’m sneaking in to an upperclass garden party that was abandonned
A bit later Karin arrives and I get pulled out of my day dream of tea, cakes and tall hats.
Packing for improvisation
Shotings like this requires a lot of improvisation. So I try to pack for any non-planned situation that might occur. Mostly it’s some weird rigging that is needed so a lot of issues are solved with velcro, straps and duck-tape.
But for this trip I’ve packed to be able to do:
- Interviews
- Underwater footage
- Drone footage
- Stabalized shots from some kind of vehicle.
- Mics + lavs
Trip music
When I have long drives to location I often end up playing a song on repeat. I think it has to do with me trying to plan, think through and visualize as much as possible beforehand … then the same song becomes a catalysator for that. I don’t have to think about the music.
This time aroud the song on repeat turned out to be ”Stockholmsvy” by Hannes.
Day 1
I get up at
Images: dimmiga bilder Svältholmen. Pannlampor mm.
The Zero Day Edit
The Zero Day Edit has become super important in my projects. It’s basically me spending a few hours inthe evening of the first day of filmning. I do a rough cut of the clips from the first day of shooting.
Why is the important?
It gets the team engaged and involved in the project if they early can see what the end result can feel and look like … or not look like … Without the Zero Day Edit all they see is me running around with what looks like a sub-standard camera rig.
I’ve had team members saying “Now I feel really inspired to push harder”. I’v had mothers of subjects tear up saying that no-one has portrayed riding in this way.
So after showing the Zero Day Edit we are more glued together and works as one unit.
Workshops and late nights
Some of the days we filmed were quite long and physical. So it was really good to have some half-days where we stayed at the hotel and workshopped the feeling of the brand, filmed interviews and just created.
The whole Ryde team was gathered this week: Patrik the engineer, Jennifer the marketer, Sanna the inventor, Karin the ceo, Niklas the art director plus we were joined by a bunch of guests as well.
Military protected area
Since drone regulations has beecome stricter in Sweden the last two years I always check the aip sup, which contains information about temporary flight restrictions.
Unfortunately the week of our shooting the airspace over Tofta beach had a no-fly-zone status. The Swedish Navy was test shooting on targets just outside the beach.
But after a bit of back and fourth with the flight control at Visby airport we were allowed to fly if we kept the drone below