As a freelancer your best partners are other freelancers. Why? Simply cos they do whats best for you as a group and not what’s best for themselves.

If you have seen the movie A beautiful mind you know the nobel prize winning theory of governing dynamics by John Nash. Those apply to the team of freelancers.

In a group of people representing larger companies there will be hidden agendas that often risks or limits the overall outcome of the project.

Those people always represent other interests then the teams. If they cut the biggest part of the deal, snitches the majority of the development or management time it makes them look good in the large organisation backing them. Even if it’s negative for the team it will be positive for their own carrers. And the negative results of the team can always be blamed on the other team members. After the project is finished they can fall back on a salesforce in an organisation that falsely thinks of them as great team member.

As a freelancer the other team members is the people you will do your future sales with. They are the ones the will set you up in their future projects. If you fail them you have nothing to fall back on. So in a team of freelancers you and your fellow freelancers automatically do whats best for the group and the project and that is something your clients benefit from.

I’ve been freelancing for over 5 years now and I have not had a proper, “purpose-built” office during that time. Now it’s time to change that. The “first” Nofont office ever is on its way!

There has been previous locations where I have had a desk, a chair and a shelf, but there has always been a lot of projects demanding me to sit onsite with the client so every location has been more like a storage place than a creative space. Some things has actually not been taken out of the boxes for over 5 years.

So in a mini-series of posts I will give you my thoughts on the physical office and how the new Nofont space will be brought alive.

Stay posted. Bob the Builder is in town!

It’s quite funny they named the gas station “Good Luck”.

ICA has released it’s microsite about apples and pears. I did design, they did the rest.

After this years Nya Uppslag we are happy that our ad from last year still lives.

The university hospital of Stockholm; Danderyd has asked permission to billboard the ad when the first lady of Sweden, Filipa Reinfelt is hosting the re-opening of their maternity ward.

Last years edition was a huge succes for me, Malin, agency Volt and our children wear store Liten Butik.

Our submission was a ad displaying 21 intercourse positions. The idea for the ad was “Shag more!”, simply cos if people shag more we will get more customers. The ad was elected most creative ad, it dubbled our sales and echoed in almost every newspaper in Sweden.

Thank you! Shag more!