I am a Creative Director, Art Director and writer.
My base is Nofont, a “Noded” team where I collaborate on high-profile client projects with a team of developers, designers, straegist and other creative professionals in Sweden, Germany and the US.
For the past 10+ years I have been involved in both online and offline marketing and advertising work for some of the world’s leading brands including Volvo, ICA, Astra Zeneca, Telenor, Skanska, and Scania.
My virtuoso is ideas and communication. My strength is to combine people, tools, behaviors and apps to create businesses out of ideas.
Nofont.com – 4th edition.
This site is now in its 4th incarnation. I like to think of this version as the special features disc that comes with your favourite DVD.
My goal is to show a sneak peak of what happens behind the scenes, to add the director’s commentary and the “making of” stories.
I have worked in media, online and design for over 10 years. During that time I have collected, created and shared quite a lot of information. I have written an article here, been in a meeting there, discussed things over a business lunch, written some idea-filled e-mails, and produced commercial stuff for a living and off-commercial stuff just for fun.
Until now all this has been scattered and spread out, “distributed” if you want to put a positive spin on it. Now I want to bring it all back into one place, compile it in to one source.
My background
When I started working in 1997 my plan was to work for 2 years in editorial design, 2 years in web and interactive design, an additional 2 years in marketing and advertising, and finally another 2 years in motion graphics.
I finished the first three steps in my plan. When the time came for the fourth step, I decided to go freelance for the second time. I still don’t regret that decision.
The history of Nofont.com
1998 Nofont launches as a typeface foundry.
2001 Re-released with a focus on communication, letterform and language experiments.
2003 Relaunched with an extended experiments section, a new font section and an area dedicated to typographic design and illustration.
2006 Nofont goes on an extended hiatus.
2007 The 4th edition sees the light of day.
