Comments on: Where is the business in art direction? http://www.nofont.com/run-a-business/where-is-the-business-in-art-direction Scandinavian creativity at its finest. Sun, 12 Oct 2008 00:31:30 +0000 http://wordpress.org/?v=2.6 By: Andreas Carlsson http://www.nofont.com/run-a-business/where-is-the-business-in-art-direction#comment-416 Andreas Carlsson Wed, 19 Mar 2008 06:22:36 +0000 http://www.nofont.com/?p=221#comment-416 I agree with you Duncan, there is a lot of art directors out there with art and business skills. But my problem still is that the majority is unaware/uninterested in their clients business progress. <p><br> And it is, as you say, partly the industries own fault. When deciding on who to hire companies rarely (almost never) asks for the result of the portfolios they are viewing, it's too easy to be blinded by the visuals in a selection process. <p><br> And at the end of the day the director is mostly facing business problems not visual ones. I agree with you Duncan, there is a lot of art directors out there with art and business skills. But my problem still is that the majority is unaware/uninterested in their clients business progress.

And it is, as you say, partly the industries own fault. When deciding on who to hire companies rarely (almost never) asks for the result of the portfolios they are viewing, it’s too easy to be blinded by the visuals in a selection process.

And at the end of the day the director is mostly facing business problems not visual ones.

]]> By: Duncan Macdonald http://www.nofont.com/run-a-business/where-is-the-business-in-art-direction#comment-394 Duncan Macdonald Tue, 18 Mar 2008 10:02:51 +0000 http://www.nofont.com/?p=221#comment-394 I half agree. I think the industry has shot itself in the foot by continually hiring the wrong type of people in the first instance. There are plenty of talented people out there who can easily do both, but do they ever get the job? Often I find that creative directors, managing directors don't want to hire the best staff, because those staff make them look bad. Good directors should do both, business AND creative, not one or the other. I half agree. I think the industry has shot itself in the foot by continually hiring the wrong type of people in the first instance. There are plenty of talented people out there who can easily do both, but do they ever get the job? Often I find that creative directors, managing directors don’t want to hire the best staff, because those staff make them look bad. Good directors should do both, business AND creative, not one or the other.

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