It’s hard to be a client these days. A few years ago you could be quite sure that what you bought was a unique idea from the designer, today it can be something bought, a generic stock design masked by the designer to be something unique.

The good side of the stock image is that it saves a lot of time and money for both a designer and the client when used right. If you use stock imagery as a small parts or building blocks for your larger design projects it’s brilliant. I mean, if you need images of paper, post it notes, wood, pins, grass or something that needs to be presented as close to its natural looks as possible it is ridiculus to hire a photographer for the shots when you can get them for a few dollars instantly.

But still, as a buyer of design you need to beware of the authenticity of the designs you buy.

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