Dec 20, 2008 by Andreas  |  Published in Business

If I build it what will come?

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I’ve come to a crossroad for Nofont.com … and I haven’t even started to build it for real yet. A year ago I was sure that this was the place where all my material should end up, and that would form the “killer content” that would draw the masses. In a “If you build it he will come” kind of way.

I remember when I was 17 or 18, I used to watch Field of Dreams every weekend. It was not for Mr Costner, not the love of baseball, not the history or the culture of the game. No it was that feeling when the single man put every thing he had into what he believed in, every breath he took aimed at reaching his goal. He knew he would do it, the rest of the world just didn’t give a damn. It was the poetic justice when Karen said “Dad, there is a man in the field” and Doc Grahams “When a place touches you like this, Ray, the wind never blows cold again”. It made me cry sometimes.

I have had that feeling for this site ever since I first started it (or actually got the domain from my friends on my 25th birthday ten years ago). I have had the feeling that this will be my safeplace of pure passion, that this is the place that I would retreat to when other things failed.

I didn’t realise until a few days ago that Nofont.com is my field of dreams. But as soon as I realised that I wasn’t sure any more. I’m not sure that if I build it they will come, and I’m not talking about the subscribers, followers and the unique visitors. I’m talking about passion, and the love I have for what I do. What if I build it and I loose that feeling, then what will come?

What if all this effort that I’m about to put into it and everything I have done up til today makes me lose my passion for the whole thing. Maybe the whole point of it is that it cannot and should not be built or completed.

I don’t know.

Right now I’m feeling forced to bring to much business and strategy into this site that is drains the love and passion. It has become a long list of must-dos instead of a long list of love-to-dos.

So the obvius thing is to remove the must-dos and bring in the love-tos.

… to be continued.

So, now that you read “If I build it what will come?”, what is your thoughts?



There is 4 responses to “If I build it what will come?”

  1. Sami Says:

    December 20th, 2008 at 11:22 am

    As a friend mine always says: There are no must-dos. You only create them yourself to have something to feel bad about ;)

  2. Andreas Carlsson Says:

    December 22nd, 2008 at 12:26 am

    Well, I couldn’t diagree more. In a romantic and selfish world there are no must-dos but in reality they exist and are not constructed out of self pity. Your interaction with people; friends, family or clients/co-workers, is based on agreements, outspoken or not outspoken and those agreemants form our social rules and behaviours. So, showing up on time, delivering correctly, contributing to your familys well beeing is not a must. But if you don’t do it, if you don’t handle it as must-dos you will be considered a total jerk.

  3. Jaan Says:

    December 22nd, 2008 at 7:04 am

    It’s healthy to re-think and re-evaluate the things you do.

    It’s also good to do that at the source. Nofont.com is not the source, it is the result of you, you are your field of dreams. Whatever path or channel you choose, you can’t go wrong as long as you listen to all aspects of you.

  4. If I build it they will come! | Nofont Says:

    January 16th, 2009 at 10:16 am

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