Status of the Tidyman Book
Slowly I’m getting the Tidyman book ready. Still some 80 pack-shots to edit, finish up on the design, images to clear and some serious text editing, but I can see the end of the tunnel. Hurray!
This is the cover and some spreads from the book in its current state.


Christmas campaign for ICA
Just released the Christmas campaign for my client ICA (both Sweden and Norway). The goal was to create a clean design that allowed for large and inspiring food-images. Campaign contained campaign site, banners, ads and a lot more. Thank you Mattias for great flash work.


The Wallet 2.0 ad
To promote ICA Bankens iPhone banking service me and ICA Banken made the “Wallet 2.0″ ad.


Telenor Xpress campaign
This was a really really great project to do. Almost every part of our noded network was involved in the production of this recruitment campaign for Telenor.

The great thing about the project was that it really showed the strength of a noded team. The project had an insanely tight deadline and a very fuzzy brief. But based on the principles of a noded network we kept meeting times to almost zero, project management was done online and in genereal everybody cared enormously for the quality of their parts. I can only say thank you to myself, Martin, Fredrik, Ulf, Gustav and Alexander that was involved …

Financial crash?
Just finished an ad-campaign for a client. One of the ideas that we decided not to go for was this one. I just wanted to share it cos I really like it. What do you think?

(No, it is not the real brand you see :-)

