After this years Nya Uppslag we are happy that our ad from last year still lives.

The university hospital of Stockholm; Danderyd has asked permission to billboard the ad when the first lady of Sweden, Filipa Reinfelt is hosting the re-opening of their maternity ward.

Last years edition was a huge succes for me, Malin, agency Volt and our children wear store Liten Butik.

Our submission was a ad displaying 21 intercourse positions. The idea for the ad was “Shag more!”, simply cos if people shag more we will get more customers. The ad was elected most creative ad, it dubbled our sales and echoed in almost every newspaper in Sweden.

Thank you! Shag more!

Unfortunately we didn’t win any prizes this time. Last year we was awarded for “most creative ad”.

The award show itself was nice, the peek of the evening was host Steffos comments that was ironic as hell, the awarded agencys gave back so the whole thing was really amusing.

Together with agency Volt we are participating in Bonniers ad-contest Nya Uppslag. Today, 13th march, is the big evening! Prizes is handed out at Sturecompagniet in Stockholm.

Our ad is running in the latest issue of parent/lifestyle magazine Mama.

During december we did run the traditional christmas calendar for the store webbsite. It went off quiet well, sales were a bit slower then christmas 2006, but the post christmas blow out sale has been fantastic.

Now we have moved the store into (what we think) the final location. It took a week to get everything in place. The location is really nice, middle of the city, old part of the town. Now I can’t wait until  we can get the office  set up in the “back-store” area.