Nice symetry. Nice sunshine. Nice day. Like the typo for “Valente & Sons” .

Thin, thin, FAT, thin.

In 2003 I spent ten days in San Francisco filming more than 600 letters from different signs that I found. I Still remember this one. Rusty, charachter and really nice in the way the “S” is upside down, the “Y” is flipped, the “T” is of made up out of two “I”, the “O” is rolling, the “R” and “H” is completely obese compared to the “T”.

It’s hard to be a client these days. A few years ago you could be quite sure that what you bought was a unique idea from the designer, today it can be something bought, a generic stock design masked by the designer to be something unique.

The good side of the stock image is that it saves a lot of time and money for both a designer and the client when used right. If you use stock imagery as a small parts or building blocks for your larger design projects it’s brilliant. I mean, if you need images of paper, post it notes, wood, pins, grass or something that needs to be presented as close to its natural looks as possible it is ridiculus to hire a photographer for the shots when you can get them for a few dollars instantly.

But still, as a buyer of design you need to beware of the authenticity of the designs you buy.

The Journal with two fat bodyguards.