Scandinavian creativity at its finest.


Christmas campaign and sale, part I

January 6th, 2008

During december we did run the traditional christmas calendar for the store webbsite. It went off quiet well, sales were a bit slower then christmas 2006, but the post christmas blow out sale has been fantastic.

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A failed project or a priceless investment

January 5th, 2008

I had a discussion with a friend a few days ago about a project we were involved with. The client were changing their minds about stuff that was not outspoken and thereby in the gray zone if it was included in the over all agreement.

They wanted to try things out just to see how it felt and it was easy to tell that the client thought that it would be included in the original agreement. We stood in front of a small but tough decision, should we go the client way and risking the project to go into trial-and-error-mode or shuld we point out that this is to step away from, what we thought was, the original agreement and it would render the client extra costs.

If we go for the client way we would risk the project to fail, not in delivery but our time vs. cost estimation would fail. Meanwhile if we go our way we would keep our margins but risk the satisfaction of the client.

To me the decision is easy, go the client way, put say 10-15% of the margins at risk. That will end you up with a client that is 200% more happy and will for sure give you a call the next time a project comes along.



Chernossisos - Greece 2007 “Layers of paint”

January 3rd, 2008

I’m not sure if it’s a renovation or if it’s by default, but they layered the typo …

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Article about Cleartype by Nofont

January 3rd, 2008

In #9 of swedish design magazine Cap&Design Nofont has written two articles; one about the Cleartype technology and one together with editor in chief Per Torberger about the history of screen-type.

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Welcome to Nofont.

Nofont is founded and run by Andreas Carlsson.
Concept, content, code and art direction by Andreas Carlsson.

Recognise the footprints ... and turn them into trails
We need to get away from what has been to find new sources of inspiration and ideas. We need to interact within ourselves to be able to develop thoughts and ideas that are truly unique.

Nofont is not about technology, it's about getting away from the «what» and «how». Nofont is about the «why». The «why» as in ideas and experiments. Experiments with language and communication. With typography and letterforms.
Nofont is kindly hosted by Bluehost.com.

Thank you Jaan Orvet, Hannes Tydén, Sami Sinärve.